Our approach to Value-Based Brand & Business Management is summarized into three broad areas;


Evaluating the strength of the brand & business amongst key stakeholders with primary or secondary research to assess how it improves business & brand value.


Determining the commercial benefit brands bring to a branded business, in particular the volume and price premiums that brands can provide when selling products or services.


Once the brand and business levers are identified – and their impact on overall value assessed – we start flexing potential scenarios and strategies and how these moves will impact the bottom line of the business.
The focus areas represent the variety of disciplines and business principles that fall under the wider umbrella of brand and business valuation and our quantitative way of thinking.
Our goal is to both provide the most comprehensive and universal understanding of brands as assets, as well as guiding and steering those insights to tangible concrete actions that will build both brand and business value.

This is called “Value-Based Brand & Business Management”

Members of B&B Valuation Club​

Membership is free

Please click here to become member

Why Clients Work With Us ?


We are not part of a large agency group and provide unbiased opinions when conducting evaluations and valuations.

20 Years of Experience

We have accumulated experience of more than 20 years of working in local and international arena. Our experience is spread to all economic sectors.

Technical Credibility

Our team possesses technical qualification and experience of brand & business valuation. Our work is reviewed by a firm of Chartered Accountants.


Our methodology is transparent, consistent, open & publicly disclosed. In our public studies or when we work with clients, there are no black boxes. We will answer all your questions.

Periodical Updates

Our normal practice is to update our reports after issuance of annual and half yearly results. We do issue updates if something material happens to brand or business etc.

Unique Expertise

We follow International Standards on Valuations, IFRS and ISO-10668 & 20671 in carrying out valuations, modeling, review, reporting of public and private reports.

Latest Updates (News, Events etc)

Pakistan to import 200,000 tonnes of urea

Pakistan has planned to import 200,000 tonnes of urea to mitigate the impact of any possible shortage during peak Kharif demand amid the anticipated global supply disruptions due to the Ukraine crisis. Source:Dawnnews

SBP keeps policy rate unchanged

The State Bank of Pakistan (SBP) kept the benchmark interest rate unchanged at 9.75 per cent on Tuesday. Source:Brecorder

IMF should have no concerns on relief package, says Tarin

Federal Minister for Finance & Revenue Shaukat Tarin on Wednesday said that the International Monetary Fund (IMF) should not have concerns about the fuel and electricity subsidy package announced by the government last month, as it will not add to the fiscal deficit of the country. Source: Brecorder

SBP governor confident economy can withstand Ukraine war

Pakistan’s central bank feels the economy has what it takes to withstand pressures stemming from the Russia-Ukraine crisis, Governor Dr Reza Baqir said, placing confidence in its ability to also deal with the evolving situation by keeping room for another monetary policy committee meeting ahead of time. Source:Brecorder

Pak rupee drops to new low against US dollar

The Pakistani rupee continued its downward trajectory, as it settled on another record low against the US dollar, depreciating 0.01% in the inter-bank market on Wednesday. Source:Brecorder

How can we help?

Get in touch or find us​

+92 325 3299705

b&b valuations © 2021 B A Partner