Evaluating the strength of the brand & business amongst key stakeholders with primary or secondary research to assess how it improves business & brand value.
Determining the commercial benefit brands bring to a branded business, in particular the volume and price premiums that brands can provide when selling products or services.
Once the brand and business levers are identified – and their impact on overall value assessed – we start flexing potential scenarios and strategies and how these moves will impact the bottom line of the business.
The focus areas represent the variety of disciplines and business principles that fall under the wider umbrella of brand and business valuation and our quantitative way of thinking.
Our goal is to both provide the most comprehensive and universal understanding of brands as assets, as well as guiding and steering those insights to tangible concrete actions that will build both brand and business value.
We are not part of a large agency group and provide unbiased opinions when conducting evaluations and valuations.
We have accumulated experience of more than 20 years of working in local and international arena. Our experience is spread to all economic sectors.
Pakistan has planned to import 200,000 tonnes of urea to mitigate the impact of any possible shortage during peak Kharif demand amid the anticipated global supply disruptions due to the Ukraine crisis. Source:Dawnnews
Pakistan and United States on Tuesday agreed to reinvigorate and revitalise trade and business cooperation, but Washington did not show any interest to revive talks on the Bilateral Investment Treaty (BIT). Source:Dawnnews
The State Bank of Pakistan (SBP) kept the benchmark interest rate unchanged at 9.75 per cent on Tuesday. Source:Brecorder
Federal Minister for Finance & Revenue Shaukat Tarin on Wednesday said that the International Monetary Fund (IMF) should not have concerns about the fuel and electricity subsidy package announced by the government last month, as it will not add to the fiscal deficit of the country. Source: Brecorder
Pakistan’s central bank feels the economy has what it takes to withstand pressures stemming from the Russia-Ukraine crisis, Governor Dr Reza Baqir said, placing confidence in its ability to also deal with the evolving situation by keeping room for another monetary policy committee meeting ahead of time. Source:Brecorder
The Pakistani rupee continued its downward trajectory, as it settled on another record low against the US dollar, depreciating 0.01% in the inter-bank market on Wednesday. Source:Brecorder
