Brand valuation is a strategic link between strategy, marketing and finance. It provides perspectives and insights on marketing ROI and its impact on the intangible asset base of an organization. Strategic brand management, in which ROI, revenues and profitability play a crucial role, becomes more effective when valuation is integral to the process
Brand valuation is a metric that quantifies the worth of these powerful but intangible corporate assets. It enables brand owners, the investment community and others to evaluate and compare brands and make faster and better-informed decisions.
Brand valuations are used for a variety of purposes, including tax, finance, and marketing. Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximize returns.
The principles of understanding brand value can also be applied to all types of brands.